Number Crunching Shows Old Movies Are More Creative Than New Ones

Response at the premiere was positive, but this experimental film is only 30 minutes in length. The development team says theyre hopeful, however, that the technology will translate well to feature-length films, especially considering the massive popularity of movies shot for IMAX. I think ScreenX will offer a stronger cinematic experience to audiences than IMAX by making them feel the images are filling the space fully, Kim said. Noh Junyoung, the R&D technical supervisor on the project and associate professor at KAIST, a science and technology university in Korea, said the team tried to find ways to keep the original structure of the theater space as much as possible to prevent a major cost increase and maintain a familiar environment for viewers. According to Noh, unlike IMAX, which calls for a specially equipped theater, installing a ScreenX system to an ordinary movie theater is inexpensive. But he said that they faced certain constraints when planning to retrofit theaters to support ScreenX: Installation of white screens on the sidewalls was not allowed, and existing speakers or exit doors could not be removed. In addition, the costly, main-screen projector must be left untouched. So they used “additional, cheap projectors to cover side walls while maintaining the quality of the projected images consistent across the walls, Noh said. CGV currently has 40 screens designed to show ScreenX films at 22 theaters throughout South Korea, and Noh said he expects many more will be ScreenX-ready soon. [The X] is a starting point, Kim said. A feature film could leverage the technology, show the full capabilities of what ScreenX could do, how it could be more sophisticated. Business editor Derek Thompson looks at how such a simple commodity became as pricey as soda. Video A quick, animated look at at where emissions come from on our planet Video A brief history of technological progress and why it’s not necessarily a bad thing Video Inequality explained in pie charts (made of actual pie) Video Two longtime Atlantic writers hit the runway in their Cirrus plane.

One Possible Future for Movies: Projecting Them in 270 Degrees

Action movies are essentially redefined in 1962 with the release of the first James Bond movie. Science-fiction films, on the other hand, show no similar creative uptick during the same period. According to the analysis, novelty in sci-fi has declined essentially since the genre first made it into movies. Its possible that this has to do with early science-fiction films codifying the major tropes seen in these movies. Another part of the analysis seem to correspond to theories put forth by social scientists about how much we enjoy novelty in creative works, said Sreenivasan. In general, humans enjoy new things. More specifically, theres a tendency for people to look at and like things that are new but not too new. If its way out there, its hard to palate, said Sreenivasan. And if its too familiar, then it seems boring. A model known as the Wundt-Berlyne curve illustrates this result. The amount of pleasure someone derives from a creative piece goes up as its novelty increases. But at a certain point, there is a maximum of enjoyment. After that, something becomes too unfamiliar to stomach anymore. Using the revenue generated by different films as a measure of its mass appeal, Sreenivasan found that more novel films sold more tickets until they reached a score of about 0.8. Afterwards, they appeared to decline in popularity and revenue. I thought overall this was quite an interesting study, said mathematician and computer scientist Erez Lieberman Aiden of Baylor College of Medicine and Rice University, who helped develop Googles Ngram Viewer .